Ksenia B.
Product Leader | Meta | Facebook | Amazon | Microsoft | 0→1 to 1→∞ | Idea to Execution to Global Scale
- Role
- Principal Product Manager at Meta
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ksenia B.
Strategic and results-driven Product Leader with a proven track record of scaling complex…
Experience
Principal Product Manager
Apr 2020 — Present · Seattle, WA, US
Product leader driving AI-powered FinTech/Ads/VR solutions that boost revenue and ensure platform safety and trust. • Spearheaded the integration of Sales, Marketing, and Recommendation solutions into a Unified Advertiser Guidance Platform under Creative and Guidance, Core Ads Growth; delivered a 5x revenue uplift over target.• Built industry-first integrity systems and Purchase Protection policies to ensure compliance and safety for VR/Oculus developers and users, as well as NFT/Web3 financial products.• Led the development of unified ML/AI enforcement systems to enhance user safety and engagement, collaborating with 15+ cross-functional teams and 60+ engineers across FinTech and integrity domains.• Drove cross-functional efforts for Election 2020 integrity on Facebook Pages; served as end-to-end owner for 18 “break-the-glass” AI/ML-based Election Readiness initiatives to ensure platform safety and compliance.
Education
University of Washington, Michael G. Foster School of Business
Master of Business Administration (M.B.A.)
Saint Petersburg State University
Ph.D., Doctor of Philosophy
Harvard Business School
Certificate
2021
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