Christopher Parks

About Christopher Parks

I’ve spent my career in loyalty programs, events, and experiential marketing—making sure customers don’t just show up, but remember the brand long after they leave. Over the past decade I’ve managed everything from high-touch VIP gifting weekends to multi-property campaigns reaching guests.What I bring to the table is equal parts strategy and execution: I can design programs, manage the budgets, and still get into the weeds of logistics when needed. I’ve led cross-functional teams, partnered with vendors, and juggled campaigns across 27 properties, all while keeping the focus on creating experiences that build loyalty and drive revenue.Highlights include:• Producing 150+ live events annually at Caesars, including national activations like The Killers on Jimmy Kimmel Live and the Hell’s Kitchen Grand Opening.• Doubling company revenue at SigMar Solutions through client relationship growth and large-scale campaign execution.• Leading Boyd Gaming’s largest loyalty campaign, rewarding VIPs in just two months.At the end of the day, I enjoy turning big, moving parts into smooth-running programs that make an impact—for the business and for the people experiencing them.

Experience

1. Loyalty Programs and Events Manager

   Boyd Gaming

   Jul 2023 — Present · Las Vegas, NV, US

   I manage loyalty campaigns and VIP events across 27 properties, making sure our top players feel valued while keeping large-scale programs running smoothly.• Produce VIP experiences for 200+ guests, from luxury gifting weekends to travel and on-site activations.• Oversee logistics for our biggest annual campaign, rewarding members over two months.• Run 30+ direct marketing programs each year, reaching 100K+ customers.