Cass Phillipps

About Cass Phillipps

I am a Director of Story on the Episode Originals team, working with our players and storytellers to create intuitive and fun mobile-first interactive stories and storytelling tools. I was the Creative Lead on Demi Lovato: Path To Fame, the design lead on our mobile toolset, and am now researching, ideating, and designing new prototypes for where I believe free-to-play mobile storytelling is headed. I\'m an all around generalist who has been on the team since it was 4 people sitting in a room thinking up the future of storytelling on mobile back 2013. I love diving into new problems, researching the market, and collaborating on solutions to any problem that comes up. I specialize in storytelling and creative processes: helping creative individuals feel empowered to do what they while ensuring they\'re given the tools, data, and processes they need to succeed.Before Episode, I was the content designer on our hit iOS game: Paradise Cove, where I created the narrative of our new worlds and some of our highest performing late game features. I was also the creative director on our most popular holiday title: Holiday Cove, launched for the holidays of 2012.Prior to this, I founded the global conference brand FailCon - an event on business failure, when we learn from it, and how we recover. It has been produced in over 20 countries on 5 continents, and continues to host a handful of licensed events every year. I have experience designing agendas, writing mission statements and marketing material, balancing budgets and negotiating with vendors, inviting and securing speakers and sponsors, creating promotional material, and managing the logistics before and the day-of events.

Experience

1. Director of Story, Episode

   Pocket Gems

   Jan 2016 — Present · San Francisco, CA, US

   As a Director on the Episode Originals team, I lead a team of writers and artists to create engaging interactive adventures. I was the Creative Director on \"Demi Lovato: Path To Fame\", working closely with Demi and her team to create an experience true to her vision and engaging for our fans. I also led the adaptations of the WattPad hit stories \"My Brother\'s Best Friend\" and \"Troublemaker\" into animated interactive stories. In my story role, I ensure each title maintains brand consistency with our partners and meets deadlines and budgets, while empowering the artists and writers to create an immersive interactive story that our readers will love. I am responsible for both creative success - measured through player response online and internal team pride - as well as business success - measured through story reads, player spend, and retention.In my management role, I work with a team of designers, engineers, and story managers to design and implement storytelling tools that help both our internal team and community create hits. I led the creation of our first set of mobile creation tools, co-designed our web scripting language, and co-designed our story production processes and milestones.

Education

• University of Chicago

  BA, Human Development

  2002 — 2006

Skills

• Creative Writing
• Game Development
• Gamification
• Event Planning
• Social Media Marketing
• Organizing
• Facebook
• Marketing
• Social Networking
• Marketing Strategy
• Microsoft Office
• Business Development
• Game Design
• Speech Writing
• Mobile Devices
• Social Media
• Event Management
• Email Marketing
• Video Game Production
• Strategic Partnerships
• Strategic Communications
• Start-Ups
• Management
• Integrated Marketing
• Public Relations
• Entrepreneurship