Charles Pendleton
- Role
- Group Vice President, Product Marketing at Zeta Global
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Charles Pendleton
Marketing and Product leader with extensive experience in B2B and B2C start-ups, SMB, SME…
Experience
Group Vice President, Product Marketing
Dec 2020 — Present
Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. • Recruited to build (from scratch) Zeta\'s Product Marketing Team, processes and capabilities. This includes developing go-to-market processes, launches, competitor intelligence programs, content development and delivery, internal product training programs and community/client advocacy. • Lead Zeta\'s Product Marketing, Partner Marketing, Analyst Relations, Client Community and Content Strategy teams - overseeing product and solution marketing activities for the company\'s SaaS-based CRM, CDP, Email and DSP offerings.
Education
Babson F.W. Olin Graduate School of Business
MBA, Marketing, Entrepreneurship
Connecticut College
BA, Economics, Government
ESCP Business School
Marketing and EEU Economics
Skills
- Product Marketing
- Ecommerce
- Relentless Customer Focus
- Platform as a Service - Paas
- P&L Accountability
- Organizational Leadership
- Competitive Analysis
- Market and Product Strategy
- E-Commerce
- Strategy
- Market Research
- Product Management
- Negotiation
- Software as a Service (Saas)
- Software as a Service - Saas
- Business-to-Business (B2b)
- Entrepreneurial Thinking
- Product Launch
- Business Development
- Product Roadmapping
- B2c Ecommerce
- Forecasting
- Product Creation and User Experience Design (Uxd)
- Digital Marketing
- Agile Methodologies
- Licensing Business Models
- Saas
- Agile Development
- User Experience
- B2b
- Negotiations and Contracts
- Product Evangelism
- Marketing Automation
- B2b Ecommerce
- Entrepreneurship
- Strategic Product Portfolio Management
- Product Development
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