Chris Pemberton
Content Marketing for Decision Makers || VP of Marketing
- Role
- Marketing & Content Strategist at Fair Trade USA
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Chris Pemberton
Build and scale content and marketing teams that differentiate brands, captivate customers and grow revenue.I lead with purpose, plan with data, and execute with urgency. I believe in clear strategy, fearless leadership, building great teams and pushing them to do their best work.
Experience
Marketing & Content Strategist
Jan 2025 — Present · Oakland, CA, US
Retained by CRO/CMO to develop transformational marketing and content strategy, organizational structure, talent plan, brand evolution and sales enablement content that impacted >$3M of service revenue-Positioning & Messaging: Clarified and delivered upgraded organizational positioning statement and messaging stack to sharpen Go-to-Market communications-Marketing Strategy: Built focused turnaround strategy to grow revenue and increase consumer engagement including organizational, budget, and executive alignment, talent planning, measurement, and AI adoption-Sales enablement content: Rebuilt pitch deck and clarified value proposition to retain multiple key accounts-Video content: Scripted, storyboarded and delivered training video content to engage key audiences.
Education
Bucknell University
Bachelor of Arts (B.A.), Psychology
1991 — 1995
Middlebury Institute of International Studies at Monterey
MBA, International Business
1998 — 2002
Skills
- Online Advertising
- Strategy
- Strategic Planning
- Social Media
- Google Analytics
- Content Marketing
- Marketing
- Content Development
- Email Marketing
- Content Writing
- Blogging
- Lead Generation
- SEO
- Digital Strategy
- Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Strategy
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