Melissa A. Coyle

About Melissa A. Coyle

I’m a senior content strategist, writer, and marketing consultant with 20+ years of experience helping B2B tech brands craft content that resonates, drives action, and stands out. From start-ups to global enterprises, I’ve led content and marketing initiatives across health tech, AI, big data, cloud, cybersecurity, HR tech, VC/PE, and more. I bring strategic insight, a self-starter mindset, and a collaborative approach to every engagement.Areas of expertise include: Strategic Copywriting – Email, social, ads, and demand gen copy that converts. Thought Leadership + PR Writing – Bylines, press releases, speaking submissions, media pitches, and award wins. Long-Form Content – Whitepapers, blogs, ebooks, and sales assets built to perform. Web + UX Content – Clear, consistent messaging with full-funnel perspective. Content + Marketing Strategy – Roadmaps aligned with business goals and measurable outcomes.Let’s create content that actually moves the needle. Contact me for freelance, contract, project, or retainer work.

Experience

1. Sr Content Writer & Content Strategist

   Scratch Marketing Media

   Apr 2021 — Present · Cambridge, MA, US

   Senior content writer, editor, and copywriter at a top integrated marketing agency representing B2B technology companies, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), AI/ML, Cloud, Data Platforms, Communications/Telecom, Healthcare IT, Biotech/Pharma, Cybersecurity, Climatech, HR Tech, Distributed Systems, and more. Provide both PR and marketing/ABM content support, including contributed articles, whitepapers, ebooks, press releases and pitches, blog posts, email copy, landing pages, banner ad copy, website QA, report editing, and more. Act as a seamless extension of the PR and Marketing teams at Scratch, with direct client contact.

Education

• Babson College

  BS in Business Administration, Marketing Communications, Arts & Humanities

  1998 — 2002

Skills

• Wordpress
• Product Marketing
• Social Media Marketing
• Webinars
• Graphic Design (Basic)
• Salesforce.com
• Media Buying
• Copywriting
• Constant Contact
• Direct Marketing
• Marketing Strategy
• Market Research
• Editing
• Html (Basic)
• Event Planning
• Marketing Communications
• Social Media
• Media Planning
• Marketing
• Blogging
• Online Marketing
• Email Marketing