Coy Griffin
- Role
- Senior Manager Analytics at Weber Shandwick
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Coy Griffin
Coy Griffin, a distinguished Fashion Technologist, Analyst, Educator, Author, and TedX…
Experience
Senior Manager Analytics
Jan 2022 — Present
Create visually compelling reporting and insights that allow clients to easily evaluate media and site performance relative to business objectives. Work with data analysts to optimize statistical techniques and plan for ongoing reports. Develop report structure, data visualization and insights to deliver strategic recommendations. Work with team of business analysts to interpret data and analyze results using statistical techniques and data storytelling. Identify, analyze, and interpret trends or patterns in complex data sets. Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Use that knowledge to continuous inform and enhance the work. Evangelize the use of data to inform decision-making at all levels internally and externally with clients and other agency partners. Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Google Tag Manager, Google Data Studio, Big Query, etc. Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
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