Robin Cox

About Robin Cox

With over 20 years of experience in the creative field, I am a seasoned executive who leads and guides SVML\'s clientele in delivering innovative and engaging solutions across various channels and platforms. I specialize in UI/UX, digital marketing, brand identity, and video production, and I have a keen eye for design, aesthetics, and storytelling.As the Executive Creative Director at SVML, I oversee the creative direction and execution of projects for a wide range of clients, from health care to hospitality, ensuring consistency, quality, and customer satisfaction. I collaborate with cross-functional teams, external partners, and C-suite executives to translate marketing strategy into creative strategy, and to align the vision, goals, and values of each client. I am passionate about staying ahead of the curve and leveraging the latest trends and technologies to create unique and intuitive products and experiences. I am also recognized for my contributions to multiple award-winning publications, events, and campaigns, including three Olympics.

Experience

1. Executive Creative Director

   Svml

   Sep 2016 — Present

   Major Responsibilities:Proffering creative direction and guidance for Secret Valley Media Labs (SVML) clientele, while focusing on customer experience for all deliverables, including UI/UX, across multiple websites, environments, and product development; overseeing digital marketing operations for wide range of clients; ensured consistency in brand messaging; steering conceptualization, design, and implementation of clients\' overall brand identity across all channels, including logo, identity, branding, web, print, packaging, and digital marketing; envisioning, shooting, and editing video by leveraging several acquisition methods for SVML clients; creating Covid-19 workstation extensions at Sodexo Buffalo; key role in steering new business development efforts with senior leadership.Key Accomplishments, I achieved during this role:• Finalized interior experience for new 120K square foot Sodexo Buffalo building by engaging with architect and client to deliver optimum employee and visitor experience in line with brand\'s goals.• Built, branded, and marketed ecommerce website, photography, and SEO start-up, that grew from $0 -$400K in first year.• Designed and implemented workstation improvements for 600 plus person office, that grew attendance rate post-pandemic by 60%.• Skillfully conceptualize, produce, and complete multiple projects simultaneously as part of consistent, ongoing workflow, and responsibly manage budgets averaging

Education

• Mt. San Antonio College

  Fine/Studio Arts, General

Skills

• Branding
• Social Media Marketing
• Marketing
• Video Production
• Video
• Management
• Graphic Design
• Branding & Identity
• Posters
• Corporate Branding
• Digital Strategy
• Facebook
• Illustrator
• Social Networking
• Multimedia
• Indesign
• Creative Direction
• Digital Media
• Copywriting
• Web Design
• Interaction Design
• Logo Design
• Photography
• Brand Development
• Publishing
• Digital Marketing
• Corporate Identity
• Digital Photography
• Advertising
• Magazines
• Concept Development
• New Media
• Video Editing
• Strategy
• Photoshop
• Usability
• Creative Strategy
• Brand Management
• Packaging
• Leadership