Courtney Sloan
Founder & Lead Designer @Sloan Studio
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WORK HISTORY
Founder & Lead Designer @Sloan Studio
Translate essential components of brand strategy into intentional visual identities for clients.• Design strategy-backed visual brand identities tailored to resonate with target audiences which helps clients differentiate themselves in competitive markets.• Apply brand guidelines into visually interesting and compelling digital and print marketing assets.• Design websites with User Interface (UI) and User Experience (UX) in mind to improve conversion rates, customer engagement, site usability, and aesthetics.• Conduct target market research for client-specific industries to build brands that attract dream clients and stand out in saturated markets.• Communicate complex design ideas clearly to clients so they understand the strategy behind their branding.• Develop the aesthetic direction of brand photography by sourcing image inspiration for portraits and flatlays, prop lists, wardrobe, and accessories.
EDUCATION
Goucher College
Bachelor's degree, Business Administration and Management and Psychology
ABOUT COURTNEY SLOAN
Our spaces shape how we feel.Fresh flowers in the spring. Cozy textures in the winter. A table that feels special when friends come over. Small details like these have the power to lift our mood.What doesn’t? Overflowing storage bins filled with decor you only used for a few weeks a year.So I wondered: what if decorating worked more like fashion?Where you can enjoy beautiful seasonal decor for a while…and send it back when you\'re ready for something new.That idea became Spruce Decor + Style (Spruce), a decor rental company I co-founded to make seasonal styling effortless.Spruce delivers curated decor collections designed to refresh homes, offices, retail spaces, and hospitality environments throughout the year. Each box is thoughtfully styled so the pieces work beautifully together and layer easily into your space. When the season changes, you send the decor back.As Co-Founder & CEO, I’m building Spruce from the ground up—shaping everything from product development and brand storytelling to partnerships and growth strategy.So I get especially excited about: Transforming concepts into tangible experiencesFrom designing curated decor collections to transforming local businesses with immersive seasonal installations, I love bringing concepts to life in ways people can experience. Designing moments people rememberThe details in a space can completely change how people feel when they walk in. A beautifully set table, a thoughtfully styled room, or a seasonal environment that makes someone pause and take it all in. Those are the moments where design becomes meaningful. Turning ideas into executionSpruce started as a simple question and has grown into a new category in the decor space. Building it has meant shaping the model from the ground up—testing ideas, refining the strategy, and leading a team as we turn a vision into a real, growing business.I love connecting with other founders and potential partners.If you\'re building something new, exploring collaborations, or interested in bringing seasonal decor to your space, let\'s chat!
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