Courtney Singer
Global Campaign Lead @WSP
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WORK HISTORY
Global Campaign Lead @WSP
Lead end-to-end global integrated campaign plan management, owning strategy across messaging, channel mix, localization, and activation to translate complex business objectives into clear, executable campaign plans across markets, segments, and product lines.Partner cross-functionally with Brand, Marketing, Communications, and Martech teams, providing strategic direction, governance, and alignment while ensuring consistency and quality in campaign standards, data interpretation, and insight driven execution.Drive insight-led performance optimizations, deliver quarterly campaign analyses and recommendations, enable and mentor team members in the application of data and learnings to strengthen future campaigns.
EDUCATION
University of Alabama, Manderson Graduate School of Business
Master of Science in Marketing, Marketing Management Specialization
The University of Alabama
Bachelor of Science in Commerce and Business Administration, Marketing
SKILLS
ABOUT COURTNEY SINGER
Proven ability to create new and efficient ways to complete tasks, think critically, and solve problems in a strategic manner. Effectively manages, motivates, and simplifies situations where problem solving is needed for proficient goal reaching. Self motivated quality decision making in an organized manner; experienced in leading groups to accomplish common goals.
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