Courtney Davis

About Courtney Davis

I’m a relationship builder, analytical thinker, and creative storyteller with a passion for connecting with an audience, driving conversion, and maintaining customer relationships. I’ve gained over 5 years of marketing experience across multiple industries including professional accounting services, retail consumer packaged goods, and now, SaaS.As a Customer Marketing Manager at Procare Solutions, I create campaigns to drive engagement, build customer relationships, and develop innovative strategies to improve the customer experience for ChildPlus and Procare Solutions. By combining my creativity, analytical skills and marketing expertise, I help us foster customer advocacy, boost cross-sell and upsell opportunities, and elevate our customermarketing initiatives. Below are my key responsibilities:

Experience

1. Customer Marketing Manager

   Procare Solutions

   Mar 2025 — Present · Denver, CO, US

   As Customer Marketing Manager, I create campaigns to drive engagement, build customerrelationships, and develop innovative strategies to improve the customer experience for ChildPlus and Procare Solutions. By combining my creativity, analytical skills and marketing expertise, I help us fostercustomer advocacy, boost cross-sell and upsell opportunities, and elevate our customermarketing initiatives. Below are my key responsibilities:• Campaigns and Engagement - Develop and execute upsell/cross-sell campaigns to generate revenue, build brand awareness and drive customer engagement. Manage and deliver outcomes for customer events, including event logistics, swag inventory, strategizing with stakeholders and budgeting.• Advocacy and Storytelling - Build and oversee a customer advocacy program to highlight customer best practices and success stories through case studies, PR, and webinars.• Communications Management - Manage the creation of a compelling customer newsletter and othercustomer education communications programs. Support integrated customer communication plans across various channels such as email, website, and social media.• Customer Relationship Building - Build and nurture relationships with customers to increase engagement and identify cross-sell or upsell opportunities. Support customer-focused company initiatives, such as product updates, price changes, and end-of-life projects.• Data-Driven Decision Making - Leverage data and analytics tools to drive strategy, optimize campaigns, and inform marketing decisions. Conduct A/B testing to continuously improve marketing campaign performance.• Operational Excellence - Use marketing tools such as Salesforce, Pardot and/or HubSpot to createand manage campaigns. Collaborate with cross-functional teams, including sales, product, andoperations to achieve shared goals

Education

• University of Houston

  Bachelor of Business Administration - BBA, Marketing

Skills

• Management
• Team Building
• Customer Service
• Research
• Customer Relationship Management (Crm)
• Public Speaking
• Microsoft Powerpoint
• Leadership
• Teamwork
• Microsoft Word
• Mentoring
• Microsoft Office
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Media
• Marketing