Courtney Schneider

Senior Specialist - Media Planning @GNC

Assists in developing and executing multi-channel media strategies across digital, audio, CTV/OLV, digital OOH, and partner activations to meet goals/objectives and maximize ROI- Conduct weekly account audits to ensure everything is optimized to the fullest capacity- Manages all creative asset requests and works cross-functionally with creative team, project managers, and media agencies to have a cohesive tone and voice- Ensures compliance with brand guidelines, legal requirements, and company specifications throughout campaign execution- Assisted in the creation of our Retail Media Network where campaigns are run across channels to support our vendors