Courtney Rosebush
Associate Director, Search @Touché!
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WORK HISTORY
Associate Director, Search @Touché!
Associate Director of Touche\'s Paid Search Marketing team. Responsible for managing a team of 4 people to plan, manage, and execute paid search strategies for the agency\'s clients. Working with a portfolio of clients across different verticals such as Air Travel/Tourism, Auto/Luxury Auto, Alcohol, Government and Post-Secondary Education. Some notable accomplishments include: Planning and managing search campaigns through Google/Google Ads, Microsoft Advertising and SA360. Managing e-commerce campaigns on Amazon Ads supporting a portfolio of Sponsored Brands, Sponsored Products, Sponsored Brand Video, and Sponsored Display campaigns. Testing and launching new products and betas such as Performance Max, Value-based bidding, and broad match to broaden and explore new opportunities for clients. Engage in independent study in e-commerce with the other team members across the agency to uncover opportunities and advancements in a client current strategy. Putting together a case study which was presented to the global partners and placed 3rd in a global competition. Mentor in the Omniwomen mentorship program; connecting with women across the agency to share experiences and advice.
EDUCATION
McMaster University
Honours Bachelor of Arts (BA), Sociology and Anthropology
Ryerson University
Strategic Marketing Certificate
ABOUT COURTNEY ROSEBUSH
Good marketing is like dark roast coffee. Done right, it’s smooth and consistent…
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