Courtney Rivard
Global Brand Management, Nutrilite @Amway
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WORK HISTORY
Global Brand Management, Nutrilite @Amway
EDUCATION
Central Michigan University
Bachelor of Arts (B.A.), Integrative Public Relations
Davenport University
Master of Business Administration (MBA), Marketing
ABOUT COURTNEY RIVARD
Dynamic global marketing leader driving brand growth at scale by shaping masterbrand strategy, GTM execution, and enterprise initiatives that unlock momentum across markets.My sweet spot is transforming expertise into impact. I lead purpose-driven narratives that drive growth by building credibility, sparking trust, and inspiring action.With over 15 years of experience in aesthetics, medical device, and health & wellness categories, I’m recognized for delivering innovative solutions from concept to commercialization with precision, creativity, and measurable results. Committed to the mission of improving lives, I have a passion for leading teams to drive meaningful impact, demonstrating a high level of service & care in everything I do. EXPERIENCE:15+ years in Sales & Marketing AWARDS: 2024 CMO Live to Serve Award 2023 CMO Live to Serve Award 2022 Marketing & Innovation Spotlight Recipient HIGHLIGHTS: 5x New Beauty \'Best Scar Treatment\' Award Winner & feature on the Today Show Advocate for The Skin Cancer Foundation\'s mission in skin cancer prevention, education & treatment Proven track record delivering consistent brand growth & record-setting revenueEXPERTISE:Lead end-to-end global brand initiatives spanning strategic planning, product development, positioning, and launch—partnering cross-functionally to turn complexity into clarity and results.Steward flagship brands and portfolios, ensuring disciplined brand plans, consistent execution, and future-ready growth platforms.Develop and activate global brand PR and events - connecting consumers, media, KOLs, and HCPs through compelling storytelling and credibility-building experiences.Trusted partner to senior leadership, known for rigorous thinking, strategic foresight, and the ability to elevate how teams approach brand, storytelling, and go-to-market excellence.Passion for continuous learning and building scalable capabilities that help global teams execute with confidence, speed, and impact.EDUCATION: MBA, Davenport University B.A.A, Central Michigan University
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