Courtney O.
Manager, Outbound Marketing | Developing Talent & Accelerating Channel Growth
- Role
- Manager, Outbound Marketing at Certus
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Courtney O.
I lead outbound strategy across five company verticals, managing email, direct mail, and affiliate programs that support more than 100 go‑to‑market domains. I focus on developing talent, scaling Emarsys automation programs, and driving measurable channel growth.I partner closely with cross‑functional teams to shape site and campaign ideation, build and QA new automated programs in Emarsys, and ensure each journey—renewal, reactivation, abandon, or upsell—is optimized for performance. I leverage SQL‑based relational templates, channel trend analysis, and deliverability insights to refine targeting, strengthen engagement, and improve conversion paths.Leading a team of specialists is the most rewarding part of my role, and I’m committed to building clarity, confidence, and high performance in every program we deliver.
Experience
Manager, Outbound Marketing
Feb 2025 — Present · Tampa, FL, US
Lead a team of three outbound marketing specialists, providing coaching, prioritization, and performance development across email, direct mail, and affiliate channels.• Oversee outbound strategy and execution for five verticals, managing over 100 go to market domains with tailored renewal, reactivation, abandon, and upsell campaigns.• Plan, build, QA, and launch new automated programs in Emarsys weekly, ensuring accurate logic, segmentation, and customer journey alignment.• Develop SQL based relational templates to define campaign entry/exit criteria and ensure precise targeting across complex data structures.• Analyze email channel performance trends and translate insights into actionable optimization strategies that improve revenue.• Monitor deliverability (OR, CTOR, engagement signals) and implement behavior based exclusions to strengthen contact engagement.• Drive continuous AB testing across automation programs to improve conversion paths, retention, and incremental lift.• Ideate new opportunities with Product Marketing to support vertical specific growth goals.Key Achievements• Increased B2C email attributed Emarsys revenue by 43% YoY in 2025• Grew upsell campaign revenue across the portfolio by 74% YoY in 2025, driven by new program launches and refined targeting logic.• Launched email channel\'s first Black Friday email blasts in 2022; scaled to 82% YoY growth in 2025.
Education
University of Central Florida
Bachelor's degree, Marketing
2019
Daytona State College
Associate of Arts - AA, Business Administration and Management, General
2016 — 2019
University High School
High School Diploma
2015 — 2019
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