Courtney Stark
- Role
- Director, Global Marketing Strategy, Planning & Analysis at Gallagher
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Courtney Stark
Organizational strategy and analytics leader known for being a catalyst for diversity in…
Experience
Director, Global Marketing Strategy, Planning & Analysis
Mar 2019 — Present
NYSE: AJG) In under 5 years, my role at Gallagher has evolved from working within a division spearheading innovation sessions to transform large employer organizations to leading global marketing strategy, planning and analysis across brands and divisions. During my tenure, I have helped to transform and drive revenue and growth opportunities to the organization. Highlights include- Lead development of enterprise customer data cloud infrastructure and marketing operations and analytics team from the ground up; Partnering with technology, data scientists, financial analysts and executives to create systems and reports uncovering growth opportunities- Created playbooks and operational structure for major-league sports and entertainment partnerships globally, from deal evaluation through business development processes- Launched first-ever global project team to introduce social-selling and build brand presence on LinkedIn- Established start-up culture within newly created marketing function in the 90+ year old brokerage organization.
Education
Southern Methodist University
Bachelor of Arts (BA), Journalism
Northwestern University
Master of Science - MS, Integrated Marketing Communications
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