Courtney M.
Marketing Communications Consultant @Caterpillar Inc.
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WORK HISTORY
Marketing Communications Consultant @Caterpillar Inc.
Cary, NC, US
As a Marketing Consultant for the Condition Monitoring team, I am focused on digital channel activation, within Construction Industries Services Division (CISD). Key duties include serving as a consultant and divisional expert in the development of commercial strategies, channel activation recommendations and sales support materials based on data-driven insights.
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor of Arts - BA, Journalism/Mass Comm; Advertising
SKILLS
ABOUT COURTNEY M.
I am a professional with strengths in digital marketing strategy and a history of developing and leading teams. I have experience in developing omnichannel digital strategies to engage patients, healthcare professionals and other key stakeholders. I consistently provide strategic leadership as a paid digital, social media and SEO subject matter expert to marketing teams and cross-functional stakeholders that improved shared customers’ experience through impactful digital content, design, and media mix. And I’ve built and led teams of agile subject matter experts who specialized in social media, customer-oriented and performance-driven solutions.
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