Courtney McLachlan

About Courtney McLachlan

Experienced marketer who owns end-to-end strategy and execution in growth, community engagement, and operations. Over ten years of experience scaling and engaging over 40 million members of the internet’s most passionate fandoms, driving creative marketing campaigns, and producing content of all kinds. Some of my favorite projects include- Launching the official Creator Discord at ZEPETO, bringing together a global community of thousands of digital item and game creators to facilitate sharing of knowledge and expertise- Fostering a culture of transparency and collaboration across teams at Radish, utilizing tools like Asana to ensure projects and plans were broadly accessible and that the Live Operations org was the most open and collaborative team within the company- Leading the launch of Amino App’s new “Story” project (vertical, short-form videos) for the K-pop Vertical, signing over 300 K-pop content creators and building out internal processes to help us transition them to reliable freelancers. I later took over the Anime Vertical as well, taking on an additional 300+ content creators and implementing processes to help the vertical thrive- Building relationships with over 300 Influencers (from mega to micro) and managing our creative integrations with them - resulting in over 400 sponsored videos on YouTube and dozens of influencer best-practices & handbooks for the larger Amino Apps organization- Working with top brands to create dynamic & unique campaigns, including the first digital K-pop Star Audition “Rising Legends” alongside a top Korean entertainment agency in 2016 and most recently working with Adobe to create “Your Most Creative Decade Yet”, a contest to target pre-college artists on Amino in January- Managing a cross-functional team of 8 rockstars and elevating them to not only regularly exceed their goals but to also lean into changing job functions and new challenges- Spearheading movements for closer product-marketing relationships at both Amino and Radish, creating clear processes and channels to foster communication between product teams located in Shanghai and Seoul.

Experience

1. General Manager

   Infinitize

   Jul 2024 — Present

Education

• Mount Holyoke College

  Bachelor of Arts (B.A.), East Asian Studies

• Yonsei University

  Study Abroad, Korean Studies

Skills

• Microsoft Word
• Instagram
• Community Outreach
• Research
• Social Media Marketing
• Teaching English as a Second Language
• Twitter
• Powerpoint
• Esl
• Social Media
• Intercultural Communication
• Project Management
• Facebook
• Production Management
• Proofreading