Courtney Lang
Associate Vice President, Marketing & Program Management @Copyright Alliance
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WORK HISTORY
Associate Vice President, Marketing & Program Management @Copyright Alliance
Washington, DC, US
Leads end-to-end project management of high-impact communication campaigns, overseeing timelines, resource allocations, and third-party coordination to ensure alignment with brand and business goals- Leads the Copyright Alliance\'s overall marketing strategy: SEO, UX, Email Marketing, Blog Calendar and Strategy, and Event Marketing (both in-person and virtual)- Facilitates and reviews all tasks given to the Communication Assistants and Interns- Manages the Community Partner Program, which includes 23 nonprofits- Manages the Creator Membership Program, which has over 35k individual members- Oversees the development and distribution of five newsletters targeting diverse audiences, including legal professionals, congressional members, and the general public- Oversees entire website operation, from routine content updates and UX improvements to core technical optimizations- Oversees the entire social media strategy for over 50k followers across all social media platforms.
EDUCATION
Grand Valley State University
Bachelor’s Degree, Advertising & Writing major
SKILLS
ABOUT COURTNEY LANG
Courtney is a results-driven Project Management Professional (PMP®) and skilled digital marketing expert with extensive experience in SEO, UX, email marketing, social media, and content strategy. She excels at leading cross-department initiatives, ensuring timelines are met, resources are optimized, and business goals are achieved.Currently serving as the Associate Vice President, Marketing & Program Management at the Copyright Alliance, Courtney oversees all aspects of marketing and business growth. She is particularly proud of managing the Community Partner Program, where she collaborates with 23 nonprofit organizations to drive impactful initiatives and amplify their missions.Courtney has successfully orchestrated virtual and in-person events that engage diverse audiences, including lawmakers and creators, showcasing her ability to navigate complex legal landscapes and deliver meaningful advocacy efforts. Her organizational expertise, collaborative leadership, and deep understanding of copyright law make her a trusted partner in driving impactful outcomes.
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