Courtney Knowles

Director, Marketing @National Geographic

Lead a twelve-member multidisciplinary marketing center of excellence in support of Nat Geo Media, with an emphasis on optimizing the lead-to-subscriber journey with personalized omni-channel messaging. Enable and optimize marketing programs, owned and paid channels, and campaigns with best-in-class analytics, reporting, technology, and workflow. Leadership: Hired to lead email marketing and promoted with expanded oversight of web and app digital consumer journey, product marketing support, marketing creative operations, consumer data management and optimization, and most recently paid media. Digital Marketing Strategy and Operations: Build scalable processes and continually improve the effectiveness of orchestrated digital marketing efforts that form Nat Geo Media’s consumer journey on owned and paid channels, resulting in increased engagement, revenue, and conversion of brand fans to loyalists. Consumer Data Governance and Analytics: Oversee the usability and growth of Nat Geo Media’s consumer data, in accordance with global and Disney governance policies. Articulate priority insights to drive high-value consumer actions with target segments. Direct the efforts of a SaaS vendor partner as an extension of Nat Geo’s data platforms and advanced analytics team. Innovation & Change Management: Manage multiple martech platforms and vendor relationships. Identify, recommend, and implement new enterprise tools and technologies and agency relationships that improve the consumer experience, positively impact marketing KPI’s, provide operational efficiencies, and align with Disney infrastructure.