Courtney Knochel
Director of Client Success @Liberty Interactive Marketing
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WORK HISTORY
Director of Client Success @Liberty Interactive Marketing
Lead paid media strategy and client partnership for growth-focused brands across multi-location restaurant and retail, financial services, ecommerce, and service industries. Serve as a strategic advisor to executive and marketing teams, translating business objectives into clear media strategies, investment frameworks, and performance measurement plans.Own full-funnel digital media strategy across major performance and awareness channels, with a focus on budget allocation, incrementality, attribution, and scalable growth. Partner closely with internal activation teams to guide execution, testing roadmaps, and optimization priorities.Known for breaking down complex media strategy and performance data into clear, practical insights that teams can actually use — helping clients align stakeholders, confidently communicate strategy internally, and make smarter investment decisions.
EDUCATION
Arizona State University
Bachelor of Science, Communication
ABOUT COURTNEY KNOCHEL
Experience building and leading B2B/B2C digital marketing programs with roots in operations & brand management. I love to solve problems, question assumptions and collaborate in order to push programs to the next level. I\'ve built teams and programs from the ground up in highly-structured, corporate environments and as part of scrappy, never-quite-enough-resources teams. No matter the objective or business, the best part of what I do is helping to create and challenge high performing teams of bright people who love what they do and deliver killer work.
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