Courtney J. McEachern

About Courtney J. McEachern

As a goal-oriented and top-performing marketing leader, I have experience in delivering marketing and brand strategies, ensuring appropriate brand positioning in global markets, and arranging dynamic corporate and consumer events to enhance corporate marketability across multiple digital channels and physical retail.With 15+ years of experience, I have utilized my detail-oriented and creative mindset to plan seasonal and 365 marketing campaigns for the provision of clear strategies, tactics, and business solutions. I have managed and developed high-performing teams and identified opportunities for business and marketshare improvement, receiving promotions to the senior level from the management level at Nike Inc.My versatile expertise lies in boosting awareness of key innovations and programs and reaching corporate targets by focusing on marketing priorities and monitoring critical business drivers. I hold a proven record of overseeing digital marketing processes and engaging maximum traffic into stores to drive a double-digit increase in seasonal incremental revenue.A few of my career highlights include:• Performed a variety of functions as the Global Membership Marketing Director, such as implementing a globally consistent 365 Membership VC to serve the geographies and business constructs.• Utilized various tools and communication to support geography & business function teams through globally led marketing POV, allowing for necessary nuances.• As the NA Consumer Direct Stores Marketing Director, I partnered with marketing and business teams for our Flagship store in NYC to improve the revenue of the Women’s & Kid’s floors from 7% to 10% for women and from 5% to 7% for kids.• Succeeded in building a long-term strategic vision and devising distinct marketing plans for three different retail concepts by creating awareness and generating demand for Nike stores.• Set fiscal team objectives, applied strategic priorities for retail concepts, collaborated with brand leadership for retail excellence, leading and mentoring a team of 7+ members, and serving as an active voice among the store’s marketing leadership team.“Business has only two functions – marketing and innovation”– Milan K.

Experience

1. Director, Global Retail Marketing - Concept Experience

   耐克

   Jun 2024 — Present · Portland, OR, US

   As the Global Marketing Retail Experience lead for our core Nike Direct retail concept, I am to drive the baseline global marketing strategy and programming directives (in-store consumer journey & full consumer experience) for Nike\'s inline fleet (Pinnacle to Standard doors). Collaborating closely with global store business & brand organizations, we will deliver the physical expression of the Nike Brand at retail through innovation & sport storytelling with Nike-distinct immersive experiences, services and product offerings. Through this work, we will streamline the current concept portfolio and launch our pinnacle destination in London.

Education

• Portland State University - School of Business

  Bachelor of Applied Science (B.A.Sc.), Marketing

  2002 — 2004

• Oregon State University

  Accounting and Finance

  2000 — 2002

Skills

• Marketing
• Sponsorship
• Coaching
• Project Planning
• Leadership
• Administrative Assistants
• Management
• Public Relations
• Event Planning
• Marketing Strategy
• Project Management
• Event Management
• Budgets
• Social Media Marketing
• Social Media
• Corporate Events
• Project Portfolio Management
• Customer Service
• Project Execution
• Sports
• Administrative Support