Courtney Herda
Strategic marketing leader driving revenue through integrated GTM and demand-gen strategies. Expert in paid media, SEO, ABM & full-funnel campaigns. Builds teams, repeatable systems & ROI-driven solutions.
- Role
- Vice President of Digital Strategy at LeadCoverage
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Courtney Herda
Strategic marketing leader with a proven record of driving revenue growth through integrated go-to-market and demand generation strategies. Expert in scaling paid media, SEO, ABM, and full-funnel campaigns to generate measurable pipeline and market share gains. Adept at building high-performing teams, creating repeatable systems, and leveraging analytics to optimize campaigns and maximize ROI. Recognized for translating complex marketing challenges into tangible, revenue-driving solutions across B2B industries.Hall of Fame, American Advertising Federation, AAF Knoxville, 2020Winner, Young Entrepreneur of the Year, Pinnacle Awards, 2018Finalist, Young Entrepreneur of the Year, Pinnacle Awards, 201740 Under 40, Greater Knoxville Business Journal, 2016Finalist, SEMPO Global Award, Best SEO Campaign, 2016Top 20 Digital Marketing Strategists of 2015 (Online Marketing Institute)Top 15 Most Influential Educators in Digital Marketing (Online Marketing Institute)Top 25 Experts You Should Meet at PubCon (Forbes)Best PPC/SEM Specialist - 2015 (AAF Big Wig Awards)Best Digital Strategist - 2014 (AAF Big Wig Awards)20+ Addy Awards - 20••••17 (American Advertising Awards - Knoxville)Speaker at PubCon Las Vegas, PubCon SFIMA, SEMPO Global Forum, ClickZ Live New York, Search Engine Strategies: San Francisco, KAMA, AAF & More.Contributor to Marketing Profs, Online Marketing Institute, PopExpert, and Bigger-Brains.com
Experience
Vice President of Digital Strategy
Jan 2025 — Present · Atlanta, GA, US
Built an in-house paid media program from the ground up, replacing vendors with scalable systems, tools, and processes that drive measurable pipeline growth-Scaled client portfolio from 4 to 30+ accounts in 18 months and increased managed ad spend from $60K to $500K+ monthly, optimizing ROI across LinkedIn, Google, and programmatic channels-Developed proprietary PR attribution modeling linking earned media to lead generation and organic growth—quantifying the revenue impact of awareness campaigns-Built and trained a cross-functional digital team in SEO, paid media, and analytics, creating repeatable frameworks that enable consistent, data-driven performance-Unified PR, paid, and content strategies to deliver full-funnel visibility and reporting from impression to closed-won revenue.
Education
University of Tennessee, Knoxville
Master of Arts, French & Literary Theory
2005 — 2006
Vanderbilt University
Bachelor's degree, International Political Economy
Vanderbilt University
Bachelor of Arts - BA, Modern European Studies, French, Economics
Skills
- Google Analytics
- User Experience
- Marketing Strategy
- Social Media
- Salesforce.com
- Italian
- Ppc
- Interactive Marketing
- Strategy
- Web Content
- Search Engine Optimization (SEO)
- Online Marketing
- Content Development
- Search Engine Marketing
- SEO
- Presentations
- Market Research
- French
- Google Adwords Professional
- Search Advertising
- Advertising
- Analytics
- SEO Copywriting
- Mobile Devices
- Writing
- Omniture
- Web Marketing
- Digital Strategy
- Social Media Marketing
- Pay Per Click (Ppc)
- Newsletters
- Web Analytics
- Ppc Bid Management
- Search Engine Marketing (Sem)
- Mobile Advertising
- Yahoo Search Marketing
- Email Marketing
- Sem
- Mobile Marketing
- Customer Satisfaction
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