Courtney Cox

Communications Coordinator @Make-A-Wish Mid-South

Memphis, TN, US

Alumni Program Development & Engagement- Grew and managed the Wish Alumni Program to connect past wish families through digital and in-person activations- Led myth-busting efforts to educate the public and clarify that wishes are not only for terminal diagnoses- Honored as the Alumni Engagement Chapter of the Year by Make-A-Wish America for program success and national impact.Social Media Strategy & Growth- Increased the Make-A-Wish Mid-South Instagram audience from 2,300 to over 4,400+ followers through consistent posting, engaging visual storytelling, and community-driven content- Create all social media copy and engagement plans for major fundraising events, wish stories, partner spotlights, and national campaigns- Monitor trends and analytics to optimize reach, engagement, and brand voice across platforms.Mission-Driven Content Creation- Write and develop compelling email and social copy for mission moments, event promotions, donor communications, and volunteer engagement- Spearhead creative direction and storytelling for Make-A-Wish Mid-South’s biannual printed newsletter, ensuring balanced state representation and new voices are heard- Source, interview, and write feature stories that celebrate wish kids, volunteers, and community impact.Cross-Departmental Collaboration- Work closely with Events, Development, Program, and Volunteer teams to gather and distribute content that advances the mission- Provide social media toolkits, branded templates, and event coverage to support internal teams.Brand Stewardship & Public Engagement- Uphold the integrity and tone of the Make-A-Wish brand in all public-facing materials- Schedule and prep wish families for speaking engagements, press opportunities, and donor events, ensuring families feel confident and empowered to share their story.

Memphis Central High School

High School Diploma

University of Tennessee, Knoxville

Journalism and Electronic Media, Broadcast Journalism