Courtney F. M. Carruth
Senior Channel Marketing Manager @GE Appliances, a Haier company
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WORK HISTORY
Senior Channel Marketing Manager @GE Appliances, a Haier company
Louisville, KY, US
Develop, coordinate, and execute strategic plans, programs, and campaigns within overall distributor channel with emphasis on top 40 customers making up $300M GSB- Collaborate with various teams including sales, product management, brand marketing, finance, training and digital to create an annual channel marketing plan- Partner with product line and brand teams to collaborate on marketing strategy definition, asset creation, and marketing plan development to deliver the targeted consumer experience on customer websites and meet the channel, category and brand goals- Establish, track and report KPI’s within assigned channel for all campaigns and activities- Provide content direction and coordinate all marketing deliverables for on-time execution; communicate segmentation and relevant personas for effective positioning and messaging in marketing efforts across external stakeholders and agencies- Identify and support local/regional industry and customer events, as well as plan overall strategy and execute various logistics for larger tradeshows and customer meetings
EDUCATION
Le Cordon Bleu College of Culinary Arts, Chicago
Associates of Applied Science, Culinary Art
Eastern Illinois University
Bachelor's Degree, Speech Communication and Rhetoric
ABOUT COURTNEY F. M. CARRUTH
Sales and marketing professional with extensive experience in media and hospitality. Proficient in analyzing consumer, market, and industry insights that build strategic and tactical plans, while delivering maximum value to the business. Skilled at creative and innovative problem-solving with an entrepreneurial spirit and eye for identifying strategic improvements. Diverse background in the ability to strategically plan and execute multi-channel, measurable multi-vertical sales & marketing campaigns, optimized and focused through the lens of the consumer. Strong management expertise in developing and leading multi-cultural and cross-functional teams that drive performance expectations.
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