Courtney Dinkelacker
Senior Growth Marketing Manager (Offline) @Credit Karma
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WORK HISTORY
Senior Growth Marketing Manager (Offline) @Credit Karma
Charlotte, NC, US
Own offline marketing channels that drive performance (i.e. acquisition, activation, revenues, engagement) and brand goals across multiple business verticals. Responsibilities include- Driving the strategic direction of offline media buying, including Linear TV, OTT/CTV, podcasts and streaming audio- Generating hypotheses driven by data to improve offline program performance and designing and executing tests using measurement frameworks and data-driven insights- Budget management, performance measurement and reporting to key stakeholders and company leaders- Creative development in partnership with Brand and Creative Strategy, internal product stakeholders, and external agencies- Internal stakeholder and external agency management, along with senior leadership / executive alignment- Leading a team of full-time managers and associates, as well as contractors focused on key elements of our offline strategy.
EDUCATION
University of South Carolina
Master's Degree, Mass Communication - Integrated Marketing Communications
The University of North Carolina at Chapel Hill
Bachelor's Degree, Business Administration - Concentration in Marketing
SKILLS
ABOUT COURTNEY DINKELACKER
I am passionate about digital marketing, social media and influencer marketing and how they allow brands to forge relationships with their most loyal advocates. I like to think outside the box, and I find joy in developing the strategy and continuously evolving the approach based on data and analytics. I\'m an aspiring world traveler, an amateur chef, and forever a Tar Heel.
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