Courtney Chappell
Global Marketing Executive championing innovation to optimize channel execution, lead alignment with key stakeholders, and facilitate conversion of vision into measurable activation.
- Role
- Sr Director, Global Brand & Channel Marketing at Abbott
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Courtney Chappell
As a creative and passionate Global Marketing Executive, I am the apex where creative ideation, follow-through, pragmatic strategy development, and relationship optimization meet. I am a multi-hyphenate professional that possesses the keen ability to assess high-profile account expectations from various angles, ensuring that as a trusted advisor, I will work tirelessly alongside my team to ignite and execute transformational experiences. I genuinely love the creative outlet that marketing allows while also being strategic and results-oriented. I get fired up by opportunity and creativity. I am passionate about growing brands, creating and implementing marketing strategies, and helping brands succeed. Furthermore, I am excited about delivering the unexpected and finding unique solutions to a variety of problems.As a subject matter expert in marketing strategy, I optimize relevant and holistic opportunities for brand voice by analyzing and interpreting key members, digesting cultural insights, and developing comprehensive initiatives. I create seamless strategies based on the data, tracking program performance and results on an ongoing basis, and prioritizing plans based on performance evaluation. I also have extensive experience managing high-velocity environments to optimize the project, product, and strategy roadmaps and magnify each micro-detail in the cycle to ensure satisfaction.In addition to my current role at Abbott, I have been fortunate enough to collaborate with top-tier teams and internationally beloved brands and companies as The GRAMMY Awards, MasterCard, Kraft, Allegra, Sony ExxonMobil, NASCAR, NFL, Johnson & Johnson, and Academy of Country Music Awards by leveraging my unique ability to spearhead change management efforts.To ensure success, I develop positioning, advertising, and other communications, balanced analytics with creative ability to manage KPIs, spoke knowledgeably on metrics, understood financial business objectives, and translated those into action for teams.If you would like to connect or know more about my story, please send me an InMail message.
Experience
Sr Director, Global Brand & Channel Marketing
Apr 2025 — Present · Austin, TX, US
Education
Indiana University Bloomington
B.S., Public Affairs
1998 — 2002
Fordham Gabelli School of Business
M.B.A., Dual concentration in Marketing and Communications & Media Management
2005 — 2008
Skills
- Media Planning
- Brand Management
- Marketing Strategy
- Social Media
- Marketing
- Online Advertising
- Digital Strategy
- Management
- Social Media Marketing
- Digital Marketing
- Marketing Activation
- Department Budgeting
- Revenue Analysis
- Sponsorship
- Sales
- Digital Media
- Strategy
- Radio
- Strategic Partnerships
- Brand Activation
- Advertising
- Integrated Marketing
- New Media
- Marketing Communications
- Strategic Planning
- SEO
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