Courtney C.
Associate Account Director @Aspire
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WORK HISTORY
Associate Account Director @Aspire
As an Associate Account Director on the Managed Services Team, Courtney is responsible for providing influencer and social strategy, leadership, and support across a range of diverse enterprise clients.\\\\n* Helps evolve the agency\'s influencer and social offerings\\\\n* Trains and develops junior team members to ensure the team\'s capabilities align with industry trends and standards; manages a team of campaign associates\\\\n* Manages the overall quality of work on multiple accounts; takes a leadership role as a day-to-day client contact; assists in successfully growing existing accounts in meaningful areas\\\\n* Supports in new business opportunities by partnering with the sales team on proposals, building relationships, and developing pitch concepts\\\\n* Facilitates the client briefing process, influencer identification and negotiations, activation, content approvals, managing paid boosting (whitelisting), reporting and analytics\\\\n* Analyzes key metrics and optimizes strategies as needed to deliver upon client goals & KPIs; evaluates campaigns against objectives, programs and plans\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of North Carolina at Greensboro
Bachelor's degree, Spanish, Latin American & Caribbean Studies; Communications Studies (minor)
ABOUT COURTNEY C.
Courtney is a social media marketing professional with eleven years of experience working…
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