Courtney Cruz
Senior Director, Integrated Media Strategy - Specialty Care @Pfizer
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WORK HISTORY
Senior Director, Integrated Media Strategy - Specialty Care @Pfizer
Define U.S. DTC and HCP media strategy for Specialty Care portfolio: 10+ products across I&I, Rare Disease, & Hospital • Manage and inspire a team of five to design and execute precision DTC and HCP media approaches which integrate touchpoints and reach niche audiences efficiently and effectively• Partner across brand, analytics, and agency teams to ensure media drives measurable engagement and conversion• Selected for Pfizer’s EDGE leadership development program
EDUCATION
NYU Stern School of Business
MBA, Marketing
Penn State University
B.A., Advertising/PR major; Business/Psychology minors
SKILLS
ABOUT COURTNEY CRUZ
Accomplished media leader with 20+ years shaping high-performing campaigns. Deep expertise in audience-first, data-enabled omnichannel planning that integrates brand strategy, technology, and advanced analytics to optimize performance.Proven track record in DTC and HCP media with a focus on specialty and rare disease, delivering full-funnel plans that connect with patients and providers in meaningful ways. Passion for identifying how the intersection of complex patient journeys and the ever evolving media landscape can inspire action and improve health outcomes.Respected as a trusted, collaborative partner to internal teams and external agency and platform partners, fostering alignment and accelerating results.
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