Courtney Alford-Pomeroy

Director of Communications @Uga Carl Vinson Institute Of Government

GE

Directed all elements of the Institute of Government\'s brand identity and marketing strategy, optimizing integrated campaigns and content across traditional channels, digital display, search and social.Executive Leadership: Managed multi-faceted division serving as creative agency for government clients as well as in-house marketing and communications team. Served on Executive Council and worked closely with senior leadership on strategic planning, business development, internal culture and organizational vision as well as marketing and internal communications. Directly managed designers, editors, content and digital specialists with a focus on career development, growth and collaboration as well as client satisfaction.Brand Development: Led the development of the Institute’s brand positioning, identity and vision. Developed unified messaging across channels such as email, organic and paid social, landing pages and digital tools.Integrated Marketing: Analyzed customer data and conversions to develop on-brand, custom strategies applicable to unique programs and services. Developed tag strategy and optimized targeting strategies for various audiences and delivery mechanisms.Analytics and Reporting: Directed implementation of Google Analytics and Tag Manager configurations across channels, including websites, email, landing pages, advertising and social. Organized development and reporting of marketing metrics, monitoring key performance indicators (KPIs) and identifying opportunities to drive conversions.

Georgia College & State University

Master of Public Administration - MPA

Colorado State University

Bachelor's Degree