Courtney Adelman
Creative Strategist @DIFF Eyewear
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WORK HISTORY
Creative Strategist @DIFF Eyewear
Lead creative strategy for optical ads (prescription, blue light, and reading glasses), grounded in performance data and user insights-Oversee strategy and offer support across all categories including sun, sport, collabs, and iconica-Source, negotiate, and brief content creators aligned with brand voice and goals -Manage creative pipeline across editors and designers, providing detailed briefs to execute high-performing ad concepts-Run recurring brainstorms to fuel a steady pipeline of fresh, trend-forward ideas-Collaborate with media buyers to analyze performance, optimize creative iterations, and test frameworks to identify winning variables-Create and perform in content across paid and organic channels, including scripting, filming, and editing
EDUCATION
University of Miami
Bachelor's degree
ABOUT COURTNEY ADELMAN
Results-driven Multimedia Professional with creative edge, passion for creative strategy…
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