Courtney Banks

About Courtney Banks

I am a seasoned Marketing Communications Leader with 9+ years of experience spanning…

Experience

1. Marketing Communications Manager

   Gulfeagle Supply

   Jul 2022 — Present · Glendale, AZ, US

   Directed strategic internal and external communications initiatives designed to elevate brand recognition and align with overall business objectives to achieve a 30%+ increase in awareness across target markets.• Expanded the company’s presence in industry publications and media outlets by cultivating relationships with journalists, editors, and trade partners to ensure consistent brand visibility.• Applied insights from in-depth market and industry research to refine competitive positioning, support executive decision-making, and strengthen the organization’s messaging strategy.• Shaped compelling narratives and integrated marketing campaigns that deepened engagement with customers, employees, and industry stakeholders across print, digital, and social platforms.• Organized and executed corporate events and high-profile conferences and oversaw logistics from planning through delivery to ensure professional representation and measurable impact.• Built and executed a social media roadmap that increased audience reach, improved follower interaction, and reinforced brand identity through timely, relevant content.• Developed marketing collateral, including brochures, newsletters, and press releases, that communicated complex information clearly while reinforcing corporate tone and standards.• Implemented targeted email marketing campaigns that optimized audience segmentation, improved open and click-through rates, and contributed to stronger customer loyalty.• Launched, promoted, and sustained growth of the organization’s mobile app campaign to drive a 175% increase in users since its release and establish it as a key customer engagement channel.

Education

• Syracuse University

  Master's degree, Television, Radio and Film

  2012 — 2013

• The University of Kansas

  Master's Degree, Organizational Communication, General

• Savannah State University

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

  2008 — 2012

Skills

• Television
• Microsoft Office
• Social Networking
• Tv Production
• Storytelling
• After Effects
• Radio Producing
• Public Speaking
• Microsoft Word
• Event Planning
• Protool
• On Deadline
• Editing
• Powerpoint
• Avid
• Social Media
• Segment Production
• Video Editing
• Premiere
• Audio Editing
• Radio Broadcasting
• Live Shots
• Video Production
• Final Cut Pro
• Linear Editing
• Adobe Audition
• Facebook