Courtney Ward
Marketing Manager @Greenway Health
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WORK HISTORY
Marketing Manager @Greenway Health
Client Advocacy Program Manager, grew the program by 12.5% since Q2 of FY22•Sourced references resulting in over in bookings from FY22 Q2-Q4•Manager of Influitive- based Advocacy Program, ensure compliance with Anti-Kickback Statute and Stark Law•Plan, develop, and oversee implementation of campaign strategies while partnering cross-functionally to leverage and deliver targeted messaging•Manage production and activation of customer evidence assets across Marketing and Sales (blog posts, social posts, emails, slide decks, slicks, interviews, and webinars)•Daily recruitment for product management team to conduct Alpha, Beta, and UX testing FY22•Launched Greenway’s first ever Partner Marketing Program allowing for marketing collaborations with Marketplace Partners on digital, webinar, and event content
EDUCATION
LSU Shreveport
Master of Business Administration - MBA, Business Administration and Management, General
University of Central Florida
Bachelor of Science - BS, Health Services/Allied Health/Health Sciences, General
ABOUT COURTNEY WARD
Competent Marketing Manager adept in driving company growth through implementing customer advocacy strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.
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