Courtney Sweeney
Senior Leader | Global Healthcare Marketing | Strategic Planning | Healthcare Partnerships
- Role
- Director Global Portfolio Strategy - Diagnostics at Hologic, Inc.
- Location
- Westfield, IN, US
- LinkedIn followers
- 500 followers
About Courtney Sweeney
An accomplished Global Portfolio Strategy Leader, I have nearly two decades of success…
Experience
Director Global Portfolio Strategy - Diagnostics
Jul 2021 — Present · San Diego, CA, US
Defining global growth strategy for key segments of the diagnostics division. Identifying new market opportunities while managing early-stage business case development, prioritization, and execution to deliver an organic global expansion of the diagnostics product portfolio. Working closely with the Global Executive team, leading portfolio planning, data-driven business development, and market research. • Developing and managing the global strategy for a new global product portfolio initiative, incorporating all current and potential opportunity markets worldwide, including US, EMEA, APAC, and Latin America• Establishing the global portfolio strategy following an $800M acquisition of a Finland-based near-patient, syndromic testing, diagnostics company; leading cross-functional teams across R&D, Medical and Scientific Affairs, Commercial Sales, and Marketing to prioritize portfolio, developing a lifecycle strategy for future growth and portfolio enhancements • Incorporating VOC (Voice of Customer), developing KOL (Key Opinion Leader) and thought leader insights to shape strategy, via the launch of new advisory boards composed of recruited health system leaders, clinicians, lab specialists, and payor representatives • With challenges presented by COVID, researched and introduced a new technology platform to improve communications between teams, driving significant efficiencies in turnaround time and costs
Education
Kellogg Executive Education
Chief Product Officer Program
Clemson University
Bachelor of Science - BS, Biological Science
University of Pittsburgh Katz Graduate School of Business
Master of Business Administration - MBA, Marketing - Engineered Products
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