Courtney Smith
Sr. Digital Marketing Manager at Greystar
- Role
- Sr Digital Marketing Manager at Greystar
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
Experience
Sr Digital Marketing Manager
Jun 2022 — Present · Phoenix, AZ, US
Increase paid digital media products available across the Greystar portfolio and testing them to ensure success and guide recommendations for specific properties, regions, cities, and portfolio types- Lead and measure multiple agile marketing tests for PPC/SEM, Display, and ILS, paid social, and more. Successful tests that have been scaled estimate an additional total revenue of over $20M- Collaborate with Digital Marketing team, agencies, and Regional Marketing team members to provide and improve optimizations, insights and recommendations for properties- Revised, scaled, and executed goals and acquisition standards for Greystar\'s digital marketing efforts.Worked diligently with Digital Marketing team to onboard properties to new agencies working in an automation-first model- Manage, lead, train and motivate direct reports
Education
Arizona State University
Bachelor of Science (B.S.), Communication and Media Studies
2011 — 2013
Paradise Valley Community College
Associates in Arts, Communication
2009 — 2011
Skills
- Google Adwords
- Digital Marketing
- Digital Media
- Marketing
- Microsoft Power Point
- Google Analytics
- Social Media
- Social Networking
- Microsoft Office
- Online Advertising
- Time Management
- Advertising
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- The Trade Desk
- Management
- Public Relations
- Public Speaking
- Teamwork
- Doubleclick
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