Courtney Pfleger

About Courtney Pfleger

I enjoy building highly successful marketing teams that deliver revenue and reputation wins for Fortune 75, 100, and 500 organizations in multiple industries. I believe in balancing ambition with what’s achievable, and I always foster fairness. My ultimate goal is to deliver the best customer experience through smart, engaging, and customer-centric connections to drive conversions and loyalty. I am happiest working in a customer-centric atmosphere open to adaptation and improvement ideas coming from any level. I have a passion for tackling complex challenges, organizing chaos into a positive customer (and collegial) experience, and shepherding positive organizational changes. I find fulfillment in work and play, and playful working. But, what makes me tick is my curiosity. I love puzzles, which is why I’ve thrived as a marketer and brand leader for several years now. I’ve spent more than 15 years working with B2B, B2C, and non-profit businesses across the Oil & Gas, Healthcare, Environmental Services, and Professional Services industries to uncover and capitalize on why customers choose one product or service over another. Most of all, I want to work with organizations that want an avid learner and are open to continual improvement and change. As a generalist in marketing, I have worked in almost every channel marketing has to offer because of my keen interest in learning, pushing boundaries, and testing new methods and technologies. Lately, I’m especially interested in deepening my knowledge in AI, and applying my strengths in marketing strategy and writing for customers’ and clients’ benefits. And, I always believe in pairing accountability with progress, since measurement is crucial to evaluating the right path forward to improve. Expertise in: • Strategic brand planning and vision • Integrated omnichannel marketing campaigns • CRM strategy and communications • Market research, competitive analysis and interpretation • Persona profiling and analysis – customers and competitors • Team development, leadership and mentoring • Digital, social media, and traditional channels • Technical, editorial, advertising, website & social media content writing • B2B and B2C acquisition and retention strategies and tactics • Marketing automation • Corporate & agency experience Clifton Strengths Top 5: Includer, Ideation, Strategic, Individualization, Achiever

Experience

1. Na Products Client Relationship Marketing Manager

   Accenture

   Sep 2022 — Present

   Developing client-centric, market-wide and industry-specific programs to build and deepen relationships with our NA clients. Curating marketing and communications best practices with global teammates to better facilitate business leaders and drive meaningful impact that serves our clients\' greatest needs and business objectives.

Education

• University of Tampa

  Bachelor of Arts (B.A.)