Courtney N. Jackson

Senior Connections Manager @VML

VMLY & R is a marketing and communications company specializing in advertising, brand strategy digital and social media, brand experience, creative design/copywriting, sales promotion, direct marketing and brand identity consulting - serving leading health, life sciences, CPG, apparel brands, among other industries. Clients: New Balance, NARCAN®, Pfizer, Altice (Optimum Business and Suddenlink Business), 4As • Contribute to the health, well-being and satisfaction of consumers by increasing access to essential products and services through effective marketing. • Develop brand strategy guidelines, digital brand experience best practices, and social engagement playbooks for DTC, B2B, non-profit, and government relationships. • Provided comprehensive strategy for organic social content for the following: New Balance We Got Now (20••••23), Optimum Let’s Reconnect, NARCAN® On The Go, Betty Crocker\'s 100th birthday, Pillsbury Soft Baked Cookie, Dear Black Talent. • Conduct competitive research, provide retail media strategy and help facilitate strategic brand-planning workshops. • Drive integrated campaign development repurposing work across multiple channels through project management and internal networking. • Orchestrated data driven social media influencer campaign for New Balance that resulted in 300M impressions, 300K engagements, and increase in 18k followers. • Increased New Balance Instagram (38%) engagement in 18 months. • Increased content output for Betty Crocker and Pillsbury by 50% by pitching and managing a new content stream. • Led social campaign for 4As recruitment platform Dear Black Talent, resulting in 30K impressions and 1.7M reach. • Compiled campaign data and insights through social intelligence tools: Brandwatch, Infegy, Sprinklr, Khoros, Helixa.