Courtney Louch
Chief Marketing Officer @Primal Pet Group
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WORK HISTORY
Chief Marketing Officer @Primal Pet Group
Chief architect of the consumer brand experience, leading the end-to-end value chain from product concept to community connection, fusing innovation and powerful communications to deliver profitable growth.Product Innovation & Insights: Built breakthrough pipeline delivering the #1 premium pet launch in 2024 with over 4K retail locations, 70% new to brand consumers, and margin accretive profileBrand Marketing, Creative & Storytelling: Drove record brand strength through new product positioning, messaging and creative, improving brand awareness by over 30% while lifting purchase intent Digital & eCommerce: Unleashed mobile-first, omni-channel growth engine driving scaled eCommerce growth and market share gainsPerformance Marketing & Growth Ops: Built agile, data-informed model across paid, SEM/SEO, influencer/creator, and social delivering ROI multiples and performance metrics above benchmarksMerchandising & Retail Amplification: Created engaging retailer programs and merchandising experiences to drive trial and velocityTransformed marketing from a cost center to a revenue engine by reorienting the organization to be consumer-first and scaling omni-channel investment
EDUCATION
Georgia Institute of Technology
MBA, Marketing
Michigan State University
BA, Business Administration
SKILLS
ABOUT COURTNEY LOUCH
CMO with a General Manager mindset and deep experience scaling brands across DTC, eCommerce, and national retail. I build modern, data-driven marketing organizations that turn brand equity into revenue growth, margin expansion, and enterprise value.My background spans multinational CPG, PE-backed businesses, and high-growth challenger brands. Across those environments, I’ve partnered with CEOs, CFOs, and Sales leaders to ensure marketing is tightly connected to business outcomes.I strive to be a collaborative, insight-driven leader who thrives in ambiguity, builds high-performing teams, and balances bold creative thinking with operational rigor. I’m especially energized by brands at an inflection point—where strategy, storytelling, and execution can unlock the next phase of growth. I believe the best marketing is both creatively inspiring and commercially accountable.
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