Courtney Lewallen

Director of Sales and Marketing @Leapin\' Lizard Labels

Fort Collins, CO, US

Create, edit, deliver, and optimize marketing materials.• Create and deliver social media content, e-­‐newsletter content, press releases, media relations content, case studies, white papers, team bios and other marketing and publicity content.• “Get us to page one.” SEO optimization of all content. Drive and track organic Google rankings.• Social media outreach. Deliver content via YouTube, LinkedIn, Twitter, Facebook, Pinterest, email, direct mail.• Coordinate and deliver email campaigns.• Work with designers to create postcards, e-­‐newsletters, mailers and other marketing materials.• Create, manage and deliver content calendar. Coordinate flow of informationand communication according to plan/strategy.• Work with Head Lizard to determine marketing budget and manage expenses to that budget• Develop and execute marketing and publicity campaigns.• Identify, develop and execute communications strategy for key media contacts, industry contacts and customer references. Create thought leadership materials and conduct media and industry outreach.• Develop fresh content/story ideas/video content.• Create and distribute customer surveys.• Organize and run a Marketing Mastermind group for women in head marketing roles from different industries.