Courtney Laws

National Account Manager @Lamar Advertising Company

Baton Rouge, LA, US

Manages relationships with significant national advertising customers by acting as the liaison between other Lamar business units. •Evaluates and manages relationships while developing strategy for direct national accounts. •Determines customers\' advertising campaign needs, translates them into specifications to be implemented by the local plants, facilitates customization of the campaign, and coordinates the implementation of the package. •Improves customer satisfaction by anticipating customer needs and improving responsiveness. •Helps on-board new clients and provide customer service to assigned accounts. •Educates customers on new business opportunities with existing clients by promoting company products and services. •Coaches, mentors, and/or trains new hires or more junior employees. •Compiles, analyzes, organizes, and translates proposal information between Lamar and customer systems.•Oversees execution of advertising campaigns (including material tracking, posting, take down, etc.).

Louisiana State University

Bachelor of Arts, Communications & Public Relations