Courtney Herb

About Courtney Herb

Brand marketing and communications leader specializing in brand strategy, public relations, content marketing, and executive communications. I help companies turn narrative, reputation, and visibility into measurable business growth.Over the past decade, I’ve built and led teams responsible for brand, content, PR, and communications strategies that expand market visibility, strengthen credibility, and connect companies with the audiences that matter most.I currently serve as Senior Director of Brand Marketing, PR, and Communications at AdRoll, where I lead a cross-functional team spanning content, creative, customer marketing, SEO/AEO, public relations, and analyst relations. My team shapes the company’s brand narrative, drives top-of-funnel visibility, and positions AdRoll as a leader in privacy-first, AI-powered advertising.I also partner closely with our CEO and executive leadership team to develop thought leadership and executive communications, translating complex strategy into clear, compelling narratives for customers, employees, investors, and media.Across my career, my work has focused on four core areas:Brand Strategy & PositioningDeveloping messaging frameworks and campaigns that increase branded search, organic visibility, and share of voice.Public Relations & ReputationDriving earned media strategies that elevate executive visibility and position companies as trusted voices in their industries.Integrated Marketing & ContentBuilding content ecosystems that connect PR, SEO, and social to grow audience reach and engagement.Executive CommunicationsAdvising senior leaders on messaging that strengthens credibility, clarifies strategy, and builds stakeholder trust.Earlier in my career, I led brand and content marketing for both B2B and B2C businesses at Optoro, driving millions of annual site sessions and building top-of-funnel programs that generated measurable demand.I began my career at Edelman, where I developed brand and social strategies for global organizations including Volkswagen, SC Johnson, Hilton, and eBay.I’m passionate about building strong teams and mentoring marketers at every stage of their careers. The most meaningful work happens when talented people are empowered to do their best work together.Specialties: Brand Strategy • Corporate Communications • Public Relations • Executive Communications • Content Marketing • Brand Positioning • Thought Leadership • Integrated Marketing

Experience

1. Senior Director, Head of Brand Marketing & Communications

   AdRoll

   Jun 2024 — Present · San Francisco, CA, US

   Lead AdRoll’s brand marketing and communications organization, overseeing a cross-functional team of 12 spanning content, creative, customer marketing, SEO/AEO, public relations, and analyst relations.Responsible for shaping AdRoll’s brand narrative, expanding market visibility, and strengthening the company’s position as a leader in privacy-first, AI-powered advertising. My team drives top-of-funnel brand marketing, thought leadership, and reputation strategy while ensuring consistent messaging across marketing, communications, and executive leadership.Partner with the CEO and executive leadership team to shape corporate narrative, executive communications, and market positioning.Previously led AdRoll’s full brand refresh and the consolidation of the AdRoll and RollWorks brands into a unified market identity, simplifying the company’s portfolio and re-introducing AdRoll ABM as the account-based marketing product.The brand relaunch generated strong early performance signals across channels, including:+23% growth in search clicks and +26% increase in branded search demand+27% increase in non-paid website sessions and +87% growth in first-time visitors to core pagesTriple-digit growth in social engagement and impressionsSuccessful customer communications rollout with zero support tickets related to the brand transition

Education

• James Madison University

  Bachelor of Arts (B.A.), Communication and Media Studies

Skills

• Writing
• Social Video
• Editing
• Html 5
• Leadership
• Facebook
• Dreamweaver
• Illustrator
• Strategic Communications
• Social Media
• Corporate Communications
• Public Speaking
• Photoshop
• Microsoft Powerpoint
• Adobe Photoshop
• Marketing
• Indesign
• Social Media Marketing
• Video Editing
• Advertising
• Css3
• Public Relations
• Research
• Microsoft Office
• Powerpoint
• Conflict Resolution