Courtney Haywood
Public Relations and Brand Manager @Tones Of Melanin
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WORK HISTORY
Public Relations and Brand Manager @Tones Of Melanin
Drive the strategic development of public relations and branded campaigns, evaluate business unit activation plans, and optimize the execution of all public relations and branding efforts globally for all-gender seasonal initiatives. • Act as a key lead for Tones of Melanin cross functional teams, including but not limited to Strategic Communications Strategy, Branding Experience, Global Events, Influencer, Celebrity, as well as regional business units on communication and execution of key initiatives.• Collaborate with Creative Director in the selection, pricing, and purchasing of merchandise for a profitable assortment for assigned categories, including operational commodity items.• Build relationships with influencers, journalists and media outlets.• Communicate with company executives, marketing personnel and public figures.• Aid in the creation of public relations campaigns to strengthen Tones of Melanin brand identity.• Develop custom brand strategies.• Create designs and layouts for media outlets.• Develop pitches and the strategic implementation for Tones of Melanin.• Assist with the development and messaging of the brand narrative.• Ensuring that messaging and public relations are aligned with brand and company values.• Manage the day-to-day Public Relations Strategic Development for Tones of Melanin
EDUCATION
Wilmington University
Doctor of Education - EdD
Norfolk State University
Master of Education (M.Ed.)
State University of New York College at Old Westbury
Bachelor of Arts (B.A.) Dual Degree
ABOUT COURTNEY HAYWOOD
As a seasoned Public Relations professional, I specialize in driving the strategic…
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