Courtney Cozzy
Senior Marketing Manager, Math @McGraw Hill
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WORK HISTORY
Senior Marketing Manager, Math @McGraw Hill
Collaborate effectively within a cross-functional team dedicated to ALEKS Math education, adaptive learning technologies, and placement assessment solutions. • Develop and implement comprehensive marketing strategies to promote ALEKS Math products across various channels, including email, social media, web, and relationship selling. These strategies have lead to repeated strong growth in revenue year over year of a multi-million portfolio and significantly increased activations and product usage across the curriculum.• Identify and evaluate digital product opportunities for ALEKS Math and ALEKS PPL (Placement, Prep and Learning), enhancing personalized learning experiences for students at all levels.• Craft compelling portfolio positioning and messaging aligned with corporate strategy, effectively communicating the benefits of adaptive math learning to target audiences.• Create engaging content to support campaigns, including awareness materials, training resources, and thought leadership pieces in mathematics education.• Deliver impactful presentations and training sessions in both live and virtual environments, focusing on ALEKS Math implementation and best practices.• Develop sales and training resources to promote the ALEKS Math portfolio, address customer inquiries, and provide solutions for challenges in mathematics education.• Analyze market trends and opportunities in the field of adaptive learning and mathematics education, contributing to market research, planning, and product development.• Utilize data-driven insights to inform portfolio decisions and share best practices within the team, improving educational outcomes for math students.
EDUCATION
University at Buffalo
Master of Library & Information Science (M.L.I.S.), Library & Information Science
Siena College
Bachelor of Arts (B.A.), English
SKILLS
ABOUT COURTNEY COZZY
Experienced Product/Marketing Manager with a demonstrated history of working in the e-learning industry. Skilled in Educational Organizations, Marketing, Sales Support, and Project Management. Strong marketing professional with a Master of Library & Information Science (M.L.I.S.) from University at Buffalo.
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