Courtney Cochran

Corporate Communications Manager, Design & Video @BlueCross BlueShield of Tennessee

Chattanooga, TN, US

Currently leading a multidisciplinary creative team to produce omni-channel communications• Developed a $500K in-house video and livestream studio, improving production quality and reducing costs.* Led the creation of an Intranet replatforming leveraging existing tools and AI, taking pages down to just over 240 pages that are cohesive, evergreen, and support mission and strategic goals. This project saved more than $176K Set the standard for employee communications design, including the drafting and strategic execution of brand guidelines* Created an internationally award-winning enterprise strategy campaign to support company mission and strategic goals, raising employee engagement and understanding of role, increasing employee engagement by 3%.* Created a 6-episode series documentary on BlueSky Tennessee, an innovative workforce program for students getting a BS in computing in 2.5 years * Reimagined executive communications into an award-winning series of thought leadership conversations created via video interviews, Leading Conversations, a video series where employees share their personal leadership philosophy, more about their role in the company and the business* Created an internationally multi-year award-winning internal employee show during COVID that is now a cornerstone of employee culture, Good News Blue, which is hosted by an employee, featuring stories of employee daily lives and work.* Led the team that created mission videos year after year as a fully in-house video production team