Courtney Cavey

About Courtney Cavey

Award-winning, data-driven B2B, B2C, B2C2B SaaS growth and marketing leader with over 10 years of experience and a proven track record of driving growth in fast-paced startup environments. Interested in Head of Marketing, VP of Marketing, Head of Growth (Director), VP of Growth, Head of Demand Generation, or VP of Demand Generation. T-shaped marketer with the ability to create strategy from up high and drop down, roll my sleeves up, and get things done. As the first marketing hire, developed a GTM plan at Lineup.ai that generated ~500 MQLs per month within the first quarter, with 80% coming from deland generation tactics including content and SEO strategy. Leveraged product-led growth, content, and SEO at Hubstaff to triple ARR from $5M to $17M in just three years, despite limited budget. Successfully built and managed high-performing cross-functional teams, as demonstrated at NBCSports Digital, leading a team to exceed first-year revenue goal by 15%. Product Marketing lead for NBC Sports digital product portfolio of SaaS, mobile apps, e-commerce, and digital marketplaces generating hundreds of millions annually and managing 8-figure ad, media, and research budgets. Expertise in developing acquisition funnels, optimizing conversion rates, and executing successful product launches - including the VIP Membership program at NBCSports that generated $2MM+ in ARR within three months. Equipped to lead growth and product marketing initiatives across acquisition, activation, monetization, and retention in any fast-growing SaaS company. I\'ve successfully built and led growth marketing strategies and teams in-office and fully remote environments, in corporate, bootstrapped, and venture-backed startups. I love looking at the complete funnel and diving into areas where we can make the biggest impact. I’m a player-coach that thrives high-up in strategy and then diving in to work alongside my team. Experienced, highly-driven marketer with a proven track record of successful SaaS, mobile app, and e-comm product and program builds and GTM launches. Among my top skills are Leadership, Prioritization, Problem-Solving, Communication, Project Management, and Analytics. I received NBC’s GEM award for the first, am certified by PMI for the second, and have several certifications (Google, SQL) and demonstrable experience in the last. Some platforms I\'m comfortable working with (not exhaustive): HubSpot, Woopra, VWO, Hotjar, Google Analytics, Google Adwords, SEMRush, Tableau, Metabase, Salesforce, Zendesk, Optinmonster, Leadpages, and more. Just ask!

Experience

1. Fractional CMO

   Frontrace

   Aug 2024 — Present

   FrontRace AI unifies data across your entire tech stack to uncover the hidden patterns driving team and revenue performance. This platform helps companies make smarter, data-backed decisions about their business - from identifying top-performing sales strategies to optimizing work models for peak productivity.By connecting previously siloed data, we\'re helping companies understand the true ROI of each deal and segment, replicate successful patterns across teams, and build more effective, productive pipelines.

Education

• UC San Diego

  Bachelor of Arts, Psychology with emphasis on Neuroscience, Philosophy

  2009 — 2014