Courtney Carrara
Demand Marketing Generalist @Rover.com
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WORK HISTORY
Demand Marketing Generalist @Rover.com
Seattle, WA, US
Leading demand generation strategy for Rover\'s newest service line, training, with a focus on growing new customer acquisition in an emerging category.• Owning partnership strategy and end-to-end partner management across active partnerships tied to the new service line.• Coordinating with Rover\'s internal paid advertising and lifecycle marketing teams to set strategy, identify tests, and ensure strong execution across channels.• Reporting on overall demand generation performance and making recommendations to evolve the go-to-market approach as the business scales.
EDUCATION
Arizona State University
Bachelor's degree, Communication and Media Studies
ABOUT COURTNEY CARRARA
I\'m a senior ecommerce leader with 15+ years building and scaling category management, site merchandising, and commercial strategy at Amazon, Walmart, Chewy, and Nordstrom. These are the kinds of environments where the stakes are high, the pace is fast, and margin for error is low.My work sits at the intersection of growth strategy and execution. I own assortment optimization, homepage and navigation strategy, promotional planning, demand forecasting, and vendor performance, end to end. I use customer data and commercial signals to drive revenue while protecting margin and long-term category health.I genuinely love the problem-solving side of this work. Translating messy, ambiguous business challenges into clear plans, building cross-functional alignment across marketing, product, engineering, ops, and finance, and moving fast without losing rigor. I operate at both the strategic and executional level, which means I can set the vision and roll up my sleeves when it matters.I\'m looking for a senior ecommerce manager or associate director role where I own growth and drive the overall business, not just a piece of it.
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