Courtney Ruttle

About Courtney Ruttle

Passionate tourism marketing professional with over 15 years of proven success in developing, delivering, and evaluating consumer-facing integrated marketing programs. Results oriented and decisive leader, adept at collaboration, identifying opportunities, and cultivating strong relationships to achieve business and financial objectives. When I\'m not immersed in the wonderful world of marketing and travel, you\'ll catch me indulging in binge-worthy shows or passionately cheering on my favorite sports team.

Experience

1. Manager, Loyalty Marketing

   JetBlue

   Feb 2024 — Present · New York, NY, US

   As the Manager of Loyalty Marketing at JetBlue, I oversee and coordinate the marketing efforts for the renowned TrueBlue loyalty program. I actively participate in the development and execution of JetBlue\'s overarching strategy for customer loyalty and loyalty marketing initiatives. Serving as a thought leader, I focus on optimizing the structure and design of TrueBlue and loyalty marketing activities, while also playing a pivotal role in directing loyalty marketing analytics. Through strategic insights and innovative approaches, I contribute to enhancing customer engagement and fostering enduring brand loyalty within the aviation industry.

Education

• Senenca College

  Travel and Tourism Diploma

  1997 — 1999

Skills

• Management
• Sales
• Strategy
• Airlines
• Crm
• Marketing Strategy
• Aviation
• Integrated Marketing
• Marketing
• Online Advertising
• Travel Management
• Social Media Marketing
• Business Travel
• Tourism
• Commercial Aviation
• Marketing Communications
• Leadership
• Negotiation
• Account Management
• Social Media
• Advertising
• Revenue Analysis
• Customer Service
• Airports