Courtney Donlan

About Courtney Donlan

My writing style is punchy, persona-first, and outcome-driven that makes complex healthcare workflows feel human, urgent, and solvable. As a Content Strategist at Inovalon, I focus on turning search intent into measurable business impact across SEO, PPC, and nurture campaigns. My work sits at the intersection of content, performance marketing, and conversion strategy to help drive visibility, engagement, and pipeline. I specialize in- SEO & AEO strategy: Building and enhancing content that improves organic visibility and aligns to high-intent search behavior - PPC landing page optimization: Developing messaging that converts - aligning ad copy, keywords, and on-page experience - Search-informed content strategy: Using keyword and ad performance data to shape messaging across campaigns and nurture streams - Content that drives action: Creating buyer’s guides, landing pages, and long-form content designed to move prospects forward - AI-powered workflows: Leveraging AI to accelerate research, drafting, and optimization without sacrificing quality At the core of my work is a simple goal:Make content more relevant, more actionable, and more impactful.

Experience

1. Content Marketing Specialist

   Inovalon

   Nov 2024 — Present · Tampa, FL, US

   Lead SEO-driven content strategy, creating and optimizing high-impact assets (blogs, buyer’s guides, landing pages) aligned to priority personas and search intent- Partner with Demand Generation and PPC teams to optimize landing page performance, including messaging, structure, and conversion-focused copy- Contribute to PPC optimization efforts by developing persona-driven messaging frameworks and testing strategies- Apply keyword and ad performance insights to improve messaging across nurture email campaigns and content initiatives- Conduct content audits and optimization, improving clarity, engagement, and alignment to user intent- Leverage AI tools to accelerate keyword research, content development, and optimization workflows- Collaborate cross-functionally with Product Marketing, Digital, and external vendors to align content with campaign strategy and performance goals

Education

• University of Central Florida

  Bachelor of Arts (B.A.), Digital Media: Web Design

  2013 — 2018