Michael Coupe

About Michael Coupe

With over a decade of experience leading marketing strategies for brands in the wellness and fitness space, I bring a proven track record of success in developing and executing innovative social media, paid advertising, and email campaigns that drive engagement, brand loyalty, and measurable ROI. As Co-Founder and Chief Marketing Officer of a SaaS platform, I’ve had the opportunity to work closely with prominent wellness and fitness brands like ArtCraft Health, Fit Body Boot Camp, Orangetheory Fitness, Lucid Diagnostics, F45 Training, Metabolic Fitness, Eat The Frog Frog Fitness, and Deka Lash. These experiences have given me a deep understanding of the industry\'s unique customer dynamics and the strategies needed to drive growth.

Experience

1. Head Athletic Trainer

   SUNY Adirondack

   Mar 2025 — Present · Queensbury, NY, US

   Specializing in injury prevention, assessment, and rehabilitation for our student athletes. Skilled in program design, team coordination, and operational management to optimize performance and ensure safe return-to-play. Committed to enhancing athlete health, resilience, and long-term wellness.

Education

• Wagner College

  Master of Business Administration - MBA, Health/Health Care Administration/Management

• Wagner College

  Master of Business Administration (MBA)

  2009 — 2011

• Alfred University

  Bachelor of Science (B.S.), Athletic Training

  2003 — 2007

Skills

• Injury Prevention
• Strength & Conditioning
• Customer Service
• Healthcare
• Athletic Training
• Sports
• Sports Medicine
• Athletics
• Event Planning
• Marketing
• Public Speaking
• Business Operations
• Fundraising
• Social Media