Bill Cotter
User Experience Researcher at Meta
- Role
- User Experience Researcher at Meta
- Location
- Olympia, WA, US
- LinkedIn followers
- 500 followers
About Bill Cotter
I\'m an experienced qualitative User Experience (UX) Researcher with over 10 years of demonstrated experience in academic, civil service, and industry research. Methodologically, some of the tools that I particularly enjoy (if they\'re right for the project) include: interviewing, diary studies, ethnography, contextual inquiry, narrative analysis, card sorts, and concept testing. Before starting my UX career, I completed a joint Ph.D. in Anthropology & Linguistics and conducted qualitative and quantitative field research all over the world. That included doing qualitative field research in coffee shops throughout the US, focusing on the language of consumer marketing and branding. It also included doing qualitative and quantitative field research throughout the Middle East in Palestine and Jordan, where I studied how dialects of Arabic change over time and how large-scale economic development affects urban change. Currently, I\'m a UX Researcher at Meta in the Monetization org. My research focuses on artificial intelligence in advertising, the ethics of AI in ads, the experiences of advertisers who use our ads system, and how people interact with our products in the moment.
Experience
User Experience Researcher
Nov 2021 — Present · Olympia, WA, US
RESEARCH and ANALYSIS: Qualitative User Experience Researcher in Meta\'s Monetization org. Draw on a diverse qualitative skillset to conduct qualitative UX research on both consumer and advertiser experiences, needs, and expectations with our ads products. Additionally, conduct research around the use of artificial intelligence for advertising. Conduct strategic and tactical research to address company priorities. Use research to drive product strategy and development processes. WRITING and EDITING: Author/edit written research reports, decks, and deliverables for cross-functional stakeholders and company leadership. Translate complex research findings into deliverables that are accessible and understandable to non-specialist audiences. Craft research deliverables to drive impact and influence product scope and direction. COLLABORATION and ADVISING: Work as part of a team of researchers, collaborating and advising on research development, improving research quality, best practices, and writing/analysis support. Mentor new researchers, helping them to onboard to the company, while advising on research design and best practices. Provide feedback on other researchers\' work through regular team brainstorming sessions and research discussions.
Education
University of Arizona
M.A., Linguistics
2014 — 2018
Georgia State University
Bachelors, Middle Eastern Studies
2008 — 2012
University of Essex
M.A., Sociolinguistics of the Arab World
2012 — 2013
University of Arizona
Ph.D., Joint Doctorate in Anthropology & Linguistics
2014 — 2020
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